PRADA is a luxury fashion brand based in Milan, Italy. It was founded in 1913 by brothers Mario and Martino Prada as a leather goods specialty store.
It is characterized by its modern use of materials and innovative designs, and its harmony with the past, such as tradition and history. It is known as a brand that is supported by a wide range of age groups.
The bag released in 1996 was made of industrial nylon material, which is rare for high-end brands, and attracted attention.
It has a sister brand, miu miu, and is famous as a brand popular among young women.