Gucci is a luxury fashion brand founded in Italy in 1921 by Guccio Gucci. Founded as a luxury leather goods company, the company has consistently focused on high-quality leather products to this day, while also releasing many items that can be used daily. Gucci is a global luxury brand loved by a wide range of generations. The popular "GG Canvas" and "Sherry Line" are widely traded in the second-hand market. The GG logo is the brand's signature logo. The trademark "green-red-green" color scheme is inspired by the girth of a horse riding saddle.